Privacy Notice

How will your information be used?

Go Direct Cremations (or godirectcremations.co.uk) is provided by the Aquatorium Limited.

Aquatorium Limited is the data controller for pages starting with www.godirectcremations.co.uk - for example, Our Funeral Cremation without Ceremony

The personal data we collect from you includes:

We use Google Analytics software to collect information about how you use GoDirectCremations.co.uk This includes IP addresses. The data is anonymised before being used for analytics processing.

Google Analytics processes anonymised information about:

We do not store your personal information through Google Analytics (for example your name or address).

We will not identify you through analytics information, and we will not combine analytics information with other data sets in a way that would identify who you are.

We continuously test and monitor our data protection controls to make sure they’re effective and to detect any weaknesses.

Why we need your data

We collect information through Google Analytics to see how you use the site. We do this to help:

We also collect data in order to:

Our legal basis for processing your data

The legal basis for processing personal data in relation to site security is in our legitimate interests, and the legitimate interests of our users, in ensuring the security and integrity of GoDirectCremations.co.uk

The legal basis for processing anonymised data for Google Analytics is your consent.

The legal basis for processing all other personal data is that it’s necessary:

What we do with your data

It may also be shared with our technology suppliers, for example, our hosting provider.

We will not:

We will share your data if we are required to do so by law – for example, by court order, or to prevent fraud or other crime.

How long we keep your data

We will only retain your personal data for as long as:

We will keep your email data until you unsubscribe. We will keep your feedback data for 2 years. We will delete access log data after 120 days.

Children’s privacy protection

Our services are not designed for, or intentionally targeted at, children 13 years of age or younger. We do not intentionally collect or maintain data about anyone under the age of 13.

Where your data is processed and stored

We design, build and run our systems to make sure that your data is as safe as possible at all stages, both while it’s processed and when it’s stored.

All personal data is stored in the European Economic Area (EEA). Data collected by Google Analytics data may be transferred outside the EEA for processing.

How we protect your data and keep it secure

We are committed to doing all that we can to keep your data secure. We have set up systems and processes to prevent unauthorised access or disclosure of your data - for example, we protect your data using varying levels of encryption.

We also make sure that any third parties that we deal with keep all personal data they process on our behalf secure.

Your Rights

You have the right to request:

You can also:

If you have any of these requests, get in contact with our Privacy Team.

If you come to GoDirectCremations.co.uk from another website, we may receive personal information from the other website. You should read the privacy policy of the website you came from to find out more about this.

Contact us or make a complaint

Contact the Privacy Team if you:

Privacy Team:

You can also contact our Data Protection Officer (DPO)

Data Protection Officer
Go Direct Cremations
1 Market Place
BRACKLEY
NN13 7AB

The DPO provides independent advice and monitoring of our use of personal information.

You can also make a complaint to the Information Commissioner, who is an independent regulator.

casework@ico.org.uk
Telephone: 0303 123 1113
Textphone: 01625 545860
Monday to Friday, 9am to 4:30pm

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF

Changes to this policy

We may change this privacy policy. In that case, the ‘last updated’ date at the bottom of this page will also change. Any changes to this privacy policy will apply to you and your data immediately.

Last updated 1st May 2020